The Bioneers influenceXchange:
Sustainable Social Media Panels
 |
View the Bioneers Ustream Webcast live! Social Media Slideshow & Webcast
|
To truly be sustainable, an organization must become transparent, offer an authentic brand and publicly walk their talk. Social media (team blogging, twitter customer service, facebook fan pages, flickr, digg, youtube, wikipedia, etc.) enables a brand to transparently communicate WITH and offer the correct social currency TO the world in real time to make real impact. At this panel, you can hear, learn and directly ask questions from some of the most influential, successful and conscious Social Media gurus, visionaries and executives sharing their insights, demos, and best practices of helping entities to collaborate with non-profits, governments, clubs and brands. They will also share their socio-cultural trend observations, relevant case studies, new partnership models and technologies, as well as grassroots management strategies and systems, and more. These sessions will provide you key tools to become a catalyst for change. Panelists Day 1 – Friday, October 16: Matthew Palevsky, Director of Social Media, Huffington Post
Scott Badenoch, Co-Founder, Creative Citizen
Annie Lescroart, Manager, Citizenship Communications, eBay Green Team
James Hanusa, VP of Development Climate Prosperity Strategies & Copenhagen Climate Campaign Ambassador, Hopenhagen.org and 350.org
Steven Kan, VP of Operations and Marketing, Apture
Boyd Cohen, Ph.D., LEED AP, President, GenGreen Life and Founder, 3rdwhale.com
Randy Paynter, Founder and CEO, Care2.com
Moderator: Michael Leifer, Cultural Anthropologist & CEO, influenceXchange, Inc. and Author of the upcoming book “Social Currency”
Panelists Day 2 – Saturday, October 17: Mike Crosson, CEO, ChangetheWorld.com and Founder Social Media Marketing Group on LinkedIn
Elisa Camahort Page, Co-Founder & COO, Blogher
Joey Shepp, CEO, Earthsite and Founder Open Brands
Karl Burkart, Featured Columnist Mother Nature Network and Owner of GreenDig
Rob Kramer, Co-Founder & CEO, PopRule and Chairman of the Global Water Trust
Lane Becker, Founder, Get Satisfaction
Michael Penwarden, Co-Founder & CEO, Matter Network
Moderator: Chris Kenton, CEO, Social Rep and Founder, MotiveLab
Dates: October 16 and 17, 2009 Time: 4:30 – 6:00pm Location: Autodesk Atrium 111 McInnis Parkway, San Rafael, CA 94903 (just East of the Embassy Suites) |
|
Embed this live Bioneers Conference webcast of plenary lectures.
We’re thrilled to provide you the opportunity to share with your community, readers and viewers some of the Bioneers’ Plenary Lectures from via live webcast. Simply embed the player onto your pages. We’ve also provided the chat embed and the Twitter embed, should you want to provide additional engagement platforms of participation. |
Embed the Live Show: 400x320 Embed Chat: 563x266 Embed Social Stream: 549x325 |
Signup with to Receive Campaign Notifications. |
|
Matthew has been the editor of citizen journalism at Huffington Post for the last year and reported on the '08 presidential campaign trail for The Real News. He has launched a number of distributive reporting project for The Huffington Post, including a 500 person investigation of the TARP and Stimulus package, a 2,000 person on-the-ground reporting squad for the Tax Day Tea Parties, and Bearing Witness 2.0, which gives tools to readers to highlight the stories of people who have been hit hardest by the greed and corruption that led us into this recession.
Creative Citizen is a portal for environmental sustainability that encourages members to share and adopt specific solutions for reducing environmental waste. Combining user-generated content, recognition for top contributors and intuitive design, Creative Citizen harnesses the power of the green movement to help individuals share, adopt and refine Creative Solutions to everyday problems. Creative Citizen tracks the individual and combined effects of adopting solutions in terms of the water, energy, emissions, waste and money saved.
Strategic communications and public relations professional with broad experience in integrated marketing, media relations, brand strategy, business/corporate development, and campaign design and execution. Interested primarily in the philanthropy sector: private and corporate foundations, nonprofit organizations, corporate social responsibility (CSR), social entrepreneurship, etc.
Specialties
include: Integrated communications, strategic media relations, corporate positioning and branding, reputation and risk management, strategic philanthropy, CSR and citizenship communications, corporate foundation and grantmaking strategy, stakeholder/influencer relations, business development.
Nonprofit: Public communications, social marketing, development/fundraising (emphasis on corporate development and cause sponsorship), media relations, training and capacity building.
I have a deep expertise in social media, sustainability issues, clean tech solutions and social transformation based on years of work, study and participation in events in the Bay Area. My current focus is on assisting companies in the transition to 3.0 organizations. My Professional background includes Business Development (sales & alliances) for software companies and an interactive agency.
Goals:
- providing progressive companies with strategy and tactics to drive successful transformation initiatives and expand their brands
- using technology and nature based wisdom for community development
Specialties
Social Marketing and PR, Online/Offline Community Development, Business Development, Sales, Alliance and coalition building, International Business, Management, Transition Town Model, Climate Prosperity Project Framework, Urban Sustainability Issues 
Steven has joined Apture as VP of Operations. Prior to this, Steven was a member of the Clearstone investment team with expertise in online media & monetization, mobile communications, and internet infrastructure. Steven had incubation and board roles with portfolio companies Vast, The Rubicon Project, ThisNext, Nokeena Networks, SupplyFrame, LeisureLink and SoonR. Prior to Clearstone Steven interned at Redpoint Ventures, where he identified early-stage investment opportunities in Southern California. Steven gained valuable operating experience at Yahoo/Overture, where he managed product and business development initiatives for their contextual advertising and local search businesses. Steven received his BS in Applied Physics from Yale University , graduating magna cum laude and Phi Beta Kappa. Steven also holds an MBA from the UCLA Anderson School of Management, where he was a Venture Fellow and Dean's Scholar.
Boyd Cohen, President, founded 3rdWhale Media and was CEO of 3rdWhale until its merger with GenGreen. Previously, Boyd co-founded Visible Strategies, a Vancouver-based software company focused on the sustainability market. Boyd is a domain expert in sustainability with a Ph.D. in sustainability and entrepreneurship from University of Colorado, Boulder and has taught the subject in Spain, Canada and Latin America. He is the co-author of the forthcoming book, Climate Capitalism, with Hunter Lovins, 2000 Time Magazine hero of the planet.
Randy is the founder and CEO of Care2.com. With more than 12 million members, Care2 is the largest online community of people making a difference in healthy and green living, human rights and animal welfare. Member services include healthy and green living advice, a social news service, cause blogs, profiles, groups, activist newsletters, petitions, and much more. The company was founded in 1998, located in Redwood City, CA and has 50 employees. Prior to starting Care2, Paynter worked with venture capital firm, Commtech Management. He holds an AB from Harvard University and an MBA from the Stanford Graduate School of Business.
Michael is a cultural anthropologist and serial entrepreneur who builds markets and social movements for his clients/partners and translates insight into trackable action. His book "Social Currency" will be coming out in late 2009. Nine Years ago Leifer Founded and has been CEO of the successful guerilla PR, Inc. an integrated advertising agency that specialized in providing offline and online target-specific social media and influencer-based marketing campaigns. In 2008, Guerilla PR won the AdTech 2008 "Best Social Media Marketing Award" and has worked with many blue chip brands such as: Coca-Cola, Nestle, Sony, Isuzu, Red Bull, Napster, Snapple, Dwell, ShoreBank, Jim Beam Worldwide, Capital One, JohnsonDiversey and many others. In 2009, Leifer Co-Founded Eco Dads, an inclusive network of dads who are environmentally minded, participate and create impact. He Co-Founded the UCLA World Arts and Cultures Major, and is President Emeritus of the UCLA Honors College. Post college, Leifer Co-Founded and became Executive Director of Erin Brockovitch's Cancer 411, where he solidified partnerships with Oncology.com, NBC / iVillage's Healthology, the US National Cancer Institute, the US National Health Institute, Nexcura, Userplane, and others. He produced live cancer treatment complementary options webcast and chat show programs of leading health care experts and syndicated the shows to 100's of sites, built a comprehensive and easy-to-use informational resource, and became the number 1-3 natural search result for anything related to "Cancer" from 1997 - 1998. In 1998, Leifer Founded and ran C3Live, a Webcasting and Syndication Company that produced A-list celebrity-laden events, in partnership with MTV Producers and Directors, Microsoft Windows Media and Yahoo!'s Broadcast.com, and acquired major brand sponsorship including Red Bull, Absolut Vodka, Adrianna Goldschmeid and others.
Michael Crosson is a seasoned professional in sales management and business development in both private and public B2B and consumer markets. He has a proven entrepreneurial track record of building and managing revenue centers. His specific focus has been in the Social Media Marketing for the past four years and is the founder and moderator of the largest media group on LinkedIn dedicated to that subject, as well as on Plaxo. A website to support that will be launched in the near future.
A blogging pioneer and marketing executive with 19 years of experience in Silicon Valley, Elisa Camahort Page leads all events, marketing and public relations for BlogHer while working as COO to ensure that all company operations deliver on our vision. Elisa was at the vanguard of professional and business blogging. Among the seven blogs she writes are blogs with personal, professional and political focus areas. Immediately to co-founding BlogHer, Elisa was running a high-tech marketing consultancy, Worker Bees, after a successful career as a marketing executive in the cable broadband sector. Her most recent corporate position was Senior Director of Product Marketing at Terayon Communication Systems, where she managed multiple product lines, senior product management staff, and multi-million dollar budgets. In addition to her many personal blogs, Elisa is a frequent public speaker and is widely read as BlogHer's conference leader and reality television editor. Elisa is a founding Fellow of the Society for New Communications Research and serves on the Board of Directors of the 42nd Street Moon Theatre in San Francisco, the programming advisory committee for SXSW Interactive and the Board of Advisors of the Anita Borg Institute.
After eight years of design, marketing, and consulting for green businesses, Joey founded Earthsite with the vision of creating a global network of sustainability websites. Joey holds a degree in ecological design from the University of California Santa Cruz and an MBA in Sustainable Enterprise from the Green MBA program now at Dominican University of CA. Joey works with Earthsite's clients to develop effective marketing strategies and then managing our team to carry out each campaign. He additionally serves as senior Internet Marketing Director for Earthsite's keystone client the Green Festival, continuing to refine their online marketing strategies and information architecture as their event continues to grow. Joey speaks at conferences around the US on the topic of new media and building sustainable brands. He also is working on a book about the Green Web.
After receiving a Masters in Architecture, Karl earned a LEED certification and created one of the green building industry's first web-based design tools, the GreenMatrix, later adopted in California by the county of Alameda. Realizing the power of the web to illuminate the complex world of "green" he helped launch several websites including EVO.com, developed a variety of social network widgets, and lectured internationally on the subject of digital media, technology and the environment. Karl has his own blog called Greendig: real dirt on the environment, and he consults with both nonprofits and corporations. His goal -- to leverage the power of the internet to bring about a new age of solar-powered enlightenment, one in which people and nature happily coexist.
Rob has spent the past 20 years as an entrepreneur and executive in the media, technology, environmental, and non-profit sectors. Rob is the CEO and co-founder of 
Lane Becker is co-founder and President of Get Satisfaction, a web startup dedicated to fostering new methods of communication and collaboration between companies and their customers. Previously, Lane was co-founder of Adaptive Path, a user experience strategy, research, and design consultancy, known for, among other things, coining the technology terms "blog" and "ajax." While with Adaptive Path, Lane ran the consulting business and, as the creator of the New Ventures program, developed strategic partnerships with early-stage startup companies to provide them with long-term support for their product ideation, design, and launch strategies. The New Ventures program has seen successful exits with two of its portfolio companies so far, Sphere and Plazes. As a consultant specializing in organizational strategy and team development, Lane has worked with companies as varied as NPR, PBS, Princess Cruises, McGraw-Hill, the National Gallery of Art, and the United Nations. As a speaker, Lane has provided training and direction to numerous organizations, including Sun Microsystems, the Bank of America, The Washington Post, Visa, and Cathay Pacific Airlines, as well as speaking at conferences such as O'Reilly's Open Source Conferences, the University of California at Berkeley's Haas School of Business >Play conference, and South by Southwest Interactive.
Prior to launching Matter Network, Mr. Penwarden served as Editor of Macworld Magazine, which received two consecutive Maggie Awards for “Best Computer Magazine” during his tenure. He was also a co-founder and Executive Editor of Ziff Davis Publishing's Consumer Media Group. His work has appeared in Time and USA Today and he has been featured as a commentator on CNN, NBC and MSNBC. Michael also founded and captained Team Earth Island, an adventure racing team dedicated to inspiring environmental stewardship in underprivileged children.
Christopher Kenton is founder and CEO of the social media intelligence startup SocialRep, and cofounder and consulting partner at MotiveLab a social media marketing agency. Chris was formerly Senior Vice President of Corporate Strategy at the Chief Marketing Officer’s (CMO) Council, and its corporate parent, the international PR firm GlobalFluency, where he managed global research and business development. His clients have included Toyota, Sony, Motorola, Intel, Yahoo! and Nokia. A frequent author and speaker on marketing and technology issues, Chris has been quoted in BusinessWeek, Investor’s Business Daily and Forbes, and was asked to testify before the U.S. congress on trends in overseas outsourcing. Chris writes for several blogs, including one blog focused on social media strategy and trends at MotiveLab.com.