To truly be sustainable, an organization must become transparent, offer an authentic brand and publicly walk their talk. Social media (team blogging, twitter customer service, facebook fan pages, flickr, digg, youtube, wikipedia, etc.) enables a brand to transparently communicate WITH and offer the correct social currency TO the world in real time to make real impact.
At this panel, you can hear, learn and directly ask questions from some of the most influential, successful and conscious Social Media gurus, visionaries and executives sharing their insights, demos, and best practices of helping entities to collaborate with non-profits, governments, clubs and brands. They will also share their socio-cultural trend observations, relevant case studies, new partnership models and technologies, as well as grassroots management strategies and systems, and more.
These sessions will provide you key tools to become a catalyst for change.
Panelists Day 1 – Friday, October 16:
This panel focus on best social media practices, channels and tools of helping entities to collaborate with non-profits and other partners to become more transparent and sustainable.
Matthew Palevsky, Director of Social Media, Huffington Post
Scott Badenoch, Co-Founder, Creative Citizen
Annie Lescroart, Manager, Citizenship Communications, eBay Green Team
James Hanusa, VP of Development Climate Prosperity Strategies & Copenhagen Climate Campaign Ambassador, Hopenhagen.org and 350.org
Steven Kan, VP of Operations and Marketing, Apture
Boyd Cohen, Ph.D., LEED AP, President, GenGreen Life and Founder, 3rdwhale.com
Randy Paynter, Founder and CEO, Care2.com
Moderator: Michael Leifer, Cultural Anthropologist & CEO, influenceXchange, Inc. and Author of the upcoming book “Social Currency”
Panelists Day 2 – Saturday, October 17:
This panel focuses on how social media channels (e.g. blogs, twitter, get satisfaction, etc.) can now hold corporations accountable in ways the traditional press no longer does and explore the changing dynamic ecosystem of the impact this has upon corporate responsibility.
Mike Crosson, CEO, ChangetheWorld.com and Founder Social Media Marketing Group on LinkedIn
Elisa Camahort Page, Co-Founder & COO, Blogher
Joey Shepp, CEO, Earthsite and Founder Open Brands
Karl Burkart, Featured Columnist Mother Nature Network and Owner of GreenDig
Rob Kramer, Co-Founder & CEO, PopRule and Chairman of the Global Water Trust
Lane Becker, Founder, Get Satisfaction
Michael Penwarden, Co-Founder & CEO, Matter Network
Moderator: Chris Kenton, CEO, Social Rep and Founder, MotiveLab
Dates: October 16 and 17, 2009
Time: 4:30 – 6:00pm
Location: Autodesk Atrium
111 McInnis Parkway, San Rafael, CA 94903 (just East of the Embassy Suites)
Webcast: Embed this Live Webcast Player for the Panels. |